I See a Hero

“Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around.”

 ~ Leo Buscaglia

Rivertown Eye Care would like to recognize members of the community who have demonstrated extraordinary kindness, patience, understanding, assistance & care in their daily life, setting a high standard of exemplary behavior.

Rivertown Optical will provide one pair of prescription eyeglasses at no charge to one recipient from nominated individuals (see details for nominations below). Each recipient and their story will be featured on HastingsNow.com, RivertownEyeCare.com and Rivertown Eye Care's Facebook page. 

We will award the first pair of prescription eyeglasses on Monday, October 6th!

There is no shortage of deserved people in the area so please do not delay with your nominations. We look forward to reading your submissions and awarding an unsuspecting Hero soon!

We are excited to see exceptional Teachers, Health Care Providers, Mothers, Fathers, Grandparents, Neighbors, Volunteers, etc. nominated. It could be just the thing that says Thank You to your everyday Hero. 


Please describe in at least 200 words your hero and specific situation qualifying them for consideration. 

Nominations do not expire and will be carried over for future consideration.

Submit nominations

Name *

Or write to us at:

Rivertown Eye Care 
Attn: Hero
1011 N. Frontage Road
Hastings, MN 55033


Select from current Rivertown Optical frame inventory with the assistance of the Rivertown Optical team.

Offer is good for one pair of prescription (clear or sun) eyewear. Rivertown Eye Care will consider transfer of awarded spectacles, but reserves the right to restrict or deny transfer. 

Special thanks to Bob Schulze from Globe Vision (MI) for sharing this fantastic idea!