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Jan 155 min read
How Do You Find the Perfect Eyeglasses and Frames for Your Face Shape?
Let’s break down the top eyeglass styles and the face shapes they complement. We want you to be in the glasses you love the most!


Nov 15, 20243 min read
Minnesota, Prepare Your Eyes for Winter Months: Combat Dry Eyes, UV Rays, and Protect Your Vision
Rivertown Eye Care is here to help you protect your eyes against winter's cold temperatures, snowfall & harsh winds. Eye care is self-care!


Oct 29, 20242 min read
Get Groovy with Your Vision and Eye Health at Rivertown Eye Care’s 50th Anniversary Disco Bash!
Join Rivertown Eye Care for a disco-themed party on Friday, 11/1/24 to celebrate 50 amazing years as Hastings, MN’s trusted vision clinic!


Jun 26, 20243 min read
Discover the Natural Wonders of Hastings, Minnesota: Trails, Waterfalls, and Scenic Hikes
For residents of Hastings, MN, and visitors alike, this area offers a wellspring of natural beauty and breathtaking spaces.


May 6, 20243 min read
Eye Emergencies: What to Do in the Event of an Eye Injury
Eye emergencies require immediate and appropriate action to prevent lasting damage. Here's what to


Apr 25, 20244 min read
The Importance of Regular Family Eye Care Check-Ups: What You Need to Know
Regular family eye care check-ups are crucial for maintaining good eye health. These check-ups can help detect any vision problems early and

Mar 28, 20242 min read
Embracing Clarity: The Revolutionary Impact of Progressive Lenses on Modern Vision Care (plus our VX40 Lens Scanner!)
The science that makes the seamless transition of progressive lenses work, and why they are a superior choice for vision correction.


Mar 5, 20243 min read
What Eyewear is Best for Sports? The Importance of Proper Eyewear for Sports and Eye Safety
It goes without saying that our eyes are precious, and our vision is worth protecting. For athletes and sports enthusiasts, there is a...

Feb 13, 20243 min read
Discover the Luxe Behind Your Lens: The Craft of Premium Eyewear Materials
Let's explore why top brands like Face à Face Paris, Etnia Barcelona & Barton Perreira choose these premium materials for their collections.


Jan 29, 20244 min read
Updating Your Eyewear Style in Winter, According to Our Seasoned Opticians
Selecting the perfect pair of frames is not just about vision correction; it's a form of self-expression. It's similar to choosing a...


Jan 16, 20243 min read
Explore the World of Designer Eyewear: Trends to Watch in 2024 for the Eyewear Obsessed (re: Us)
This guide covers the latest & most inspiring trends in high-end eyewear, bringing you closer to the epitome of style, comfort, and quality.


Aug 20, 20234 min read
How Opticians at Rivertown Eye Care Help You Find the Perfect Frames
Have you ever wondered how our talented opticians can find so many beautiful options to complement your face, hair, and style? Read more..


Mar 28, 20234 min read
The History of Modern Eyewear...and the Most Iconic Eyewear Styles!
Eyewear has been around since the 13th century. Learn about the iconic styles that make eyewear so important to your vision and your style.
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